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Indian Sports Room is a sports news platform focused on delivering live updates, news, and analysis on Indian sports, especially cricket and football. I designed and launched their website to provide a seamless user experience across devices, managing real-time data and a large volume of content.
The start-up needed a website that could display real-time sports updates without overwhelming users. The goal was to present interviews, articles, and statistics in a clean, digestible way while optimizing for mobile users, who comprised a significant portion of the audience.
The Indian Sports Room website successfully launched in late 2021, achieving significant improvements in user engagement and mobile performance:
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