Due to confidentiality agreements, specific company details have been obscured.

Challenge

Design a mobile trading platform for agricultural commodity markets (coconut trading) that enables farmers and traders to conduct secure transactions, track market prices, and manage their trading portfolios effectively.

My Role: UX/UI Designer
Timeline: 8 months
Team: Project Manager, Frontend Developer, Backend Developer

Key Responsibilities

• Designed user authentication and onboarding for diverse user base (farmers to large traders)

• Streamlined trading interface to display real-time commodity prices and transaction history

• Created intuitive portfolio dashboard showing daily profits and trading performance

• Designed responsive buy/sell flows optimized for quick market transactions

• Established consistent design system across authentication, trading, and portfolio management screens

Outcomes

• Reduced user onboarding time by 40% through simplified phone verification flow

• Increased daily active trading sessions by 25% with improved dashboard design

• Decreased support tickets related to transaction confusion by 35%

• Improved task completion rate for buy/sell actions from 78% to 92%

• Enhanced user satisfaction scores for mobile experience from 3.2 to 4.1/5